Brand is the refuge of the ignorant.… Advertisers don’t believe it’s worth advertising to smart people because they pay no attention to brand. Smart people make an actual choice, they can’t be tricked or convinced — they research. So we can’t sell ads to a network for smart people.
TV executive to Leo Laporte, quoted in Laporte’s talk to the Online News Association (at about 8:33 into the 38 minute talk) [via Gina Trapani, via Tim Bray]
Monitizing Twitter Downtime
Twitter has had some downtime lately. It has also (relatedly) grown quite popular. This lead not one, not two, but at least three separate people (Louis Gray, Brian Alvey, and John Gruber) to suggest, independently and humorously, that Twitter would make a ton of money selling advertising on their “Something is technically wrong” page.
[Bonus: Twittering About Architecture gives some background and explains Twitter’s “gradual transition” for dealing with stability problems.]
OLPC Ad: I saw this OLPC ad on the side of a payphone during my walk to work.
How much advertisers pay for your attention in NYC
(Video, 1m 59s)
Video signs in Times Square are expensive, signs on busses are rather cheap, which explains all of the outdated ads I see on busses. Via Gothamist.
